82 Things To Consider So Your B2B Lead Generation Campaigns Don’t Suck in the...
Which mantra gets you up in the morning and through your day as a marketer? There are classics like: “The aim of marketing is to know and understand the customer so well the product or service fits...
View ArticleIs Sales Funnel Still the Best Way to Describe the Path to Conversion?
By Jan Hutchins, speaker & CEO of SocialAgenda Media. Everyone calls it a sales funnel but not everyone believes funnel is the right analogy. Many say the funnel has been leaking for years, doesn’t...
View ArticleWhat’s Next In Advertising & Customer Tracking Tools? A Revision for Analytic...
Our series on the Sales Funnel which began with the question “Is Sales Funnel Still the Best Way to Describe the Path to Conversion?” continued with the article “Selling Despite Distractions: Customer...
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